How '£100m boost' for Ipswich Town could help club and county

Thousands of fans celebrated Ipswich Town's return to the Premier League in Christchurch Park on Bank Holiday Monday [PA Media] After a season away from the Premier League, Ipswich Town are once again set to return to the promised land after securing promotion from the Championship. The Tractor Boys booked their place back in football's top flight on the final day of the season following a convincing 3-0 win over QPR in front of their home fans at Portman Road. Finishing in second place, Kieran McKenna's side obtained 84 points from 46 games – form they will want to ensure they carry into next season.

Promotion to the Premier League is what every team dreams of achieving, but what does it actually mean for the club, and how will it impact the county? The Premier League effect For starters, it means millions of pounds - £100m in fact, according to Kieran Maguire, a specialist in football finance at the University of Liverpool. "Ipswich Town will probably earn about £45m-50m from the TV deal, and they will have the ability to charge higher amounts for corporate and the hospitality deals," he said.

"And there's no doubt the front of shirt sponsorship deal and commercial partners will greatly enhance, so they should double their revenues from £20m to about £40m. "I reckon about a £100m boost overall. So there's a lot more money coming in, but it also has to be said, there tends to be a lot more money going out as well.

" Watch: Jubilant crowds celebrate club's promotion Some of the income the club will receive will come from parachute payments – money linked to the value of broadcasting rights paid to teams when they are relegated. The additional windfall is distributed in three instalments over three years, meaning Town will continue to benefit from the money for the next two seasons. Starting from the 2026/27 season, the Premier League will also be introducing its new Squad Cost Ratio (SCR) financial framework to prevent overspending.