FIFA World Cup stadium boss pledges ‘to honor’ supporters by keeping concession prices ‘low’
With the 2026 FIFA World Cup rapidly approaching, Arthur Blank has pledged to keep concession prices affordable at Mercedez-Benz Stadium in Atlanta, amidst a backdrop of rising costs
Mercedes-Benz Stadium will host eight FIFA World Cup games this summer -Credit:Andrew J. Clark/ISI Photos/ISI Photos via Getty Images While much of the talk surrounding the 2026 FIFA World Cup has centered around price hikes, whether they be related to flights, visas, public transportation, or simply the tickets to games themselves, Arthur Blank has no interest in taking advantage of fans. The renowned philanthropist and entrepreneur, whose company AMB Sports and Entertainment operates Mercedes-Benz Stadium in Atlanta, Georgia, recently pledged to ensure concession prices at the eight World Cup games set to be held at the venue remain ‘fan-friendly,’ as per WSB-TV 2 .
Blank, who owns the NFL’s Atlanta Falcons, the MLS’s Atlanta United, and will own the NWSL’s Atlanta-based franchise once it kicks off in 2028, recently rold the station, “Fans give us their energy, their time, their passion, their resources, their families, whatever it may be, and we need to honor that in the truest sense of the word, whatever we can. ” Arsenal hand Premier League rivals major Champions League boost with win FIFA World Cup hotel bookings below expectations as U. S.
tourism concerns rise Arthur Blank owns both the Atlanta Falcons and Atlanta United -Credit:David J. Griffin/Icon Sportswire via Getty Images To Blank, this “honor” will include maintaining affordable concession prices for fans, stating, “We can’t always control what happens on the field, what happens on the pitch, but we can control the fan experience. ” The 83-year-old also touched upon this when speaking with the local NBC affiliate , commenting, “People will feel extraordinarily welcomed.
They're going to have a great experience inside the building, outside the building. “If they're in the building, they're going to find the same welcome home atmosphere. They're going to find the same commitment to food and beverage values, which starts with low pricing, quality, quantity, etc.