PBA Desires to Own Made-for-TV Barroom Games
AI leaders are using sport to access decision-makers, drive enterprise conversion and deploy products.
PBA Desires to Own Made-for-TV Barroom Games The Professional Bowlers Association (or PBA) World Championship is scheduled for Saturday, June 13. The event, which will take place at Thunderbird Lanes in Allen Park, MI and air on CBS, CBS Sports Network, and Paramount+, is the last of five PBA Tour majors this season. But unlike next week’s PGA Championship or the upcoming French Open, the flagship competition will take place off the radar of mainstream sports fans.
Peter Murray, the Chief Executive Officer of the PBA and Head of Media for Lucky Strike Entertainment, is working to change that––and turn the challenger property into a ‘world class global sports league’. He previously served as the CEO of PFL International. There is an “opportunity to drive meaningful growth through three things: contemporary brand building, strategic innovation, and monetization,” Murray said.
And then to replicate the model across adjacent sports. “We envision becoming the leader in made-for-TV barroom games,” Murray added. The PBA has a rich history.
It’s been operating the Professional Bowlers Tour since 1958. Nearly all of the sport’s biggest stars, including Earl Anthony and Walter Ray Williams Jr. , have competed on the circuit over the last 65+ years.
Continue to the original source for the full article.