College sports isn’t broken. Duke just proved it’s for sale. What if Ohio State is next?
If Duke basketball can sell its brand to Amazon, the real question is how much someone will pay when Ohio State football decides it’s done sharing.
If you didn’t believe it by now, Duke removed all doubt late last week by announcing a new streaming deal with Amazon. College sports isn’t run by universities and their presidents and conference commissioners, or any of the hundreds of athletic directors. College sports is run — and constantly fueled — by the free market.
Coaches, players, programs. All available to the highest bidder. No price too steep, no deal too unseemly.
The big bluff? SEC will blow up college football as we know it before sharing revenue | Opinion Think about the unusual machinations of what just officially transpired in the ACC, which not long ago was rearranging deck chairs on a sinking ship while its two largest football properties (Florida State and Clemson) were actively trying to A. ) sue the league, and B.
) leave the league. The ACC put out that fire by changing the way media rights funds are paid , allowing high achievers to earn more and those at the lower end get less. But that was football, the head of the snake.
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