Big Ten blows past $1 billion mark in media revenue
By any measure, the Big Ten Conference has enjoyed a banner year in 2025-26. Conference schools already have won nine national championships, including a rare trifecta in high-profile sports football (Indiana), men’s basketball (Michigan) and women’s basketball (UCLA). Not surprisingly,…
By any measure, the Big Ten Conference has enjoyed a banner year in 2025-26. Conference schools already have won nine national championships, including a rare trifecta in high-profile sports football (Indiana), men’s basketball (Michigan) and women’s basketball (UCLA). Not surprisingly, the Big Ten enjoyed a fantastic year financially as well.
MORE: Skip Bayless, Stephen A. Smith ‘First Take’ reunion set for ESPN According to Awful Announcing , Big Ten schools received a total payout of $1. 37 billion in the first year of new media deals that took effect in fiscal year 2025, ending on June 30, 2025.
That represents a 55 percent increase over the $883 million in media revenue from fiscal year 2024. Huge payouts for members The 18 Big Ten schools received an average of $76. 1 million, although totals vary based on postseason success and longevity as a conference member.
“Ohio State led all schools with $91. 57 million after winning the College Football Playoff title during the 2024 season, while Penn State received $88. 92 million after its postseason run,” CBS Sports reported.