THE FORUM Brings Together Leaders from Sport, Leisure and Entertainment to Debate the Future of Football as a Global Industry

THE FORUM Madrid has become the global epicenter of the sports and leisure business with the celebration of THE FORUM , an exclusive event promoted by Atlético de Madrid and Apollo Sports Capital. Held at the Riyadh Air Metropolitano , it brought together some of the most influential leaders in the industry, with more than 400 attendees. The event opened with welcoming remarks from Atlético de Madrid president Enrique Cerezo , who emphasized the importance of the event as a meeting point for professionals to analyze and debate the future of sport and entertainment.

“ The world of football is experiencing significant growth not only as a sport but also as an industry. I trust that today’s perspectives will help us build a new industry and an exciting future ” he stated. He was followed by Atlético de Madrid CEO Miguel Ángel Gil , who focused on the evolution of the football industry and how it now goes far beyond what happens during matches, highlighting the experiences that will be offered by the future ‘Sports City’: “ Atlético de Madrid has been working for some time to make football much more than 90 minutes.

We are achieving it. In this stadium alone, in 2025, more than 250 corporate events were held for between 300 and 5,000 people, 23 music events for 60,000 attendees, 24 football matches with nearly 70,000 spectators… In total, around 3. 5 million people visited us.

” The first panel featured Rob Givone , CCO of Apollo Sports Capital; Antoine Bonnier , CEO of Quantum Pacific; and Ben Enowitz , CFO of MARI Group. Givone stated that “ what is great about Atlético is that we have the best organization and the best management team. I would challenge anyone to find something better in world football .