An inside look at the Rose Bowl's newest renovation
America's Stadium is getting some new amenities in time for the 2026 season.
Ethan Garbers #4 of the UCLA Bruins throws during the first half against Minnesota Golden Gophers at Rose Bowl on October 12, 2024 in Pasadena, California. PASADENA, Calif, - UCLA football shared a sneak peak into what’s been promised to be a new era under head coach Bob Chesney on Saturday, March 2 at the Rose Bowl in UCLA’s Spring Game, but the Rose Bowl itself also shared a sneak peak into one of the most ambitious renovation projects in the over-century old stadium’s history. As part of the wider-reaching “Lasting Legacy Campaign” led by the Rose Bowl Legacy Foundation to upgrade the stadium in time for the 2028 Los Angeles Olympics, the South End Zone Field Club has been under construction with a target end date of July 31, 2026.
That leaves the stadium with just enough time to try out it's new luxury lounge with a series of concerts and other events held at the Rose Bowl throughout August and then, UCLA football in September. “I think [it] fills a void that maybe we were missing as a college program in general. So we’re really excited about it,” UCLA associate athletics director Even Gates said.
“We’ve been very strategic in how we’ve launched and communicating and messaging out to all the different audiences. ” A bird’s (or press box’s) eye view of the construction on the South End Zone Field Club pic. twitter.
com/ik7VJT4OQH — Jack Haslett (@JackHaslett_13) May 2, 2026 What the Field Club adds The new Field Club was built with the oval-shaped silhouette of the Rose Bowl in mind, sacrificing a total of 5,000 seats for the construction and adding back 1,000 seats in the process. The club will be divided into three sections with a lounge and two levels of outside seating. The first level will feature loge-style seating with tables for fans while the second row will have more theater-style chairs equipped with side tables.