Reactions To The Duke-Amazon Deal Have Been Interesting
The reaction to Duke’s Prime deal have been quite revealing.
PROVIDENCE, RI - OCTOBER 10: An Amazon Prime package contains the Thursday Night Football on Amazon Prime Video logo delivered on October 10, 2025, in Providence, RI. Amazon Prime Video is the exclusive home of Thursday Night Football NFL games. (Photo by Erica Denhoff/Icon Sportswire via Getty Images) | Icon Sportswire via Getty Images T he reactions to Duke’s deal with Amazon Prime have been interesting, to say the least.
Is it a turning point in college athletics? Probably. Is it something that can’t be overcome?
Probably not. Over at OrangeFizz. net, there is outrage, a sense that Duke just got an unmatchable advantage, and that it “bought” it.
To that, we have a few comments. First, strictly speaking, Duke sold; Amazon bought. Second, there’s no particular reason why Duke should do well.
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