PGA Tour's own March Madness dilemma is almost here

Brian Rolapp addresses the room during a press conference at the Players Championship in March. Getty Images The other news of the week — in the greater sports world, at least — had nothing to do with Saudi funding, but rather with TV funding. The kind paid for with your eyeballs and your ability to change between four different channels one week a year.

We’re talking about March Madness. Even as other real, significant pro basketball playoff games are playing out in multiple leagues across the country, our gazes have shifted back towards — you guess it — money. There is a forthcoming plan (which is reportedly a lock to get approved) to expand the NCAA tournament from 68 teams to 76, doing so by adding new games to the Tuesday-Wednesday pre-tournament false start of everyone’s favorite tournament.

The emphasis, for now and as long as it lasts, is on everyone . This tourney has had, at least for my entire sports-watching life, the same approval rating as puppies. But adding eight teams to the dance is not about making college seniors feel better toward the end of their athletic careers, nor is it about the simple premise that if some of what you love is good, more is better.

It is about commercial inventory. There once was a 64-team tournament with 63 games on 10 days of basketball. For a decade it was 65 teams, 64 games and 11 days.