McLaren Golf can make the clubs, but the real test is just starting
The irons impress, but history shows launch buzz fades. McLaren’s real challenge is becoming a trusted golf brand, not just a luxury name.
MIAMI, Fla. — There is a version of the McLaren Golf story that works. The clubs are real, and the performance is there.
I have hit the Series 3 irons and you feel it immediately. At impact, there is a clean, solid sensation, along with the kind of feedback that makes better players nod quietly and reach for another ball. They look the part, too.
While they are a better-player’s distance iron, when you look down at them in the address position, you see a sleek sedan and aesthetics that seem built rather than assembled. For a company playing its first round in the equipment game, that’s a great start. But the golf world has seen this movie before, and the portion that contains the opening credits is always the same.
Big name. Bold pricing. Talk of disruption and the promise of something new.
Continue to the original source for the full article.