India’s sports boom is just getting started
By Spotlight Wire••The Times of India
India is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to broadening this success beyond cricket.
Developing new leagues, revenue models, and fan engagement strategies will be key. …
India no longer needs validation as a major sports market. It already is one. Cricket settled that question.
The scale of audiences, the value of media rights, the depth of sponsorship demand, and the…