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Spanish Sneaker Brand Hoff Taps Nike Alum Nicolas De Ros Wallace as CEO

By Stephen GarnerWWD

Hoff sneakers has named Nike alum and footwear industry veteran Nicolas De Ros Wallace as its new chief executive officer, effective May 1.

Spanish contemporary sneaker brand Hoff is bringing in a Nike veteran to helm the company as it plots further growth. On Wednesday, the 10-year-old shoe company named Nicolas De Ros Wallace as its n…