Keefe extends Giants stay into tenth season
Adam Keefe says he is "not interested in standing still" after extending his tenure as head coach of the Belfast Giants into a tenth season. Keefe first arrived in Belfast as a player in 2011 and took over as head coach in 2017. He has led the Giants to six Challenge Cups, four Elite League titles and one play-off title - including a domestic treble in 2023.
The 42-year-old guided the Giants to the Elite League title in March to extend his record as the most decorated head coach in the franchise's history. Keefe said he was "incredibly proud" to return as head coach for the 2026-27 season and he says he wants to "challenge on all fronts" next season. "When I first stepped into the role, the goal was to build something that could compete year in, year out, and I think what we've achieved together over that time reflects the commitment and standards that exist right across the organisation.
"Winning 11 trophies is something I don't take lightly, and it's a credit to the players, staff, and fans who have driven this team forward. " Keefe added that "every season brings a new challenge" and he is already working to build a strong playing roster for the new campaign. "We know the expectations in Belfast are as high as anywhere else in the EIHL [Elite Ice Hockey League].
"We'll approach next season with the same hunger and work ethic that's defined us, and we're determined to give our fans a team they can be proud of. " Steve Thornton, sports director of the Odyssey Trust, said Keefe's impact on the Belfast Giants was "significant and sustained". "To deliver 11 trophies and become the most successful head coach in the club's history speaks volumes about his ability, his leadership, and his understanding of what it takes to succeed time and time again at this level.
"Beyond results, he has built a culture that demands consistency and accountability every single day. "We are confident that under his leadership, the Giants will continue to compete at the top of the EIHL and represent the organisation, and the city, with distinction. "