But where does the money come from? NCAA Roster Management, Part 3
COLUMBUS, OHIO - APRIL 18: Ohio State Buckeyes head coach Ryan Day enters Ohio Stadium prior to the Ohio State Spring Football Game on April 18, 2026 in Columbus, Ohio. (Photo by Ben Jackson/Getty Images) | Getty Images Financing isn’t just an issue for G6 (few of which will keep pace), the power conferences are facing rapidly increasing costs. Also see: NCAAF Roster Management – Part 1.
Quick Takes NCAAF Roster Management – Part 2. NIL and Shared Revenue Structure Program reserves were wiped out during Covid as most had to look to the University for assistance, and pay back the University the following years. Coaching staff cost has skyrocketed.
It isn’t just the salaries of the top coaches on the staff – after the NCAA lifted the limit to the number of on-field coaches, programs added staff specialists for each position. Now a coach can miss a practice to hit the recruiting trail or watch tape and prep a game plan for the next opponent, and still have his assistants coaching players. Between the competitive salaries and comparable workload, programs can now attract quality offensive and defensive coordinators from the NFL.
OSU assistant coaching staff is now approaching $15 Million. The B1G as a whole is starting in the red. In 2024, ½ of the 16 public universities reported a deficit, 4 reported $15+ million deficits.
Collectively they reported 2. 84 billion in revenue, but expenditures near $3 billion, The House settlement awarded $2. 8 billion in back compensation to athletes.
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