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Is “Surveillance Pricing” Good Business Or A Bad Idea?

By Dipanjan ChatterjeeForrester.com

Pricing Gets Personal at JetBlue A JetBlue customer posted on X: “A $230 increase on a ticket after one day is crazy. I’m just trying to make it to a funeral.” The airline replied, suggesting trying “clearing your cache and cookies or booking with an incognit…

Pricing Gets Personal at JetBlue A JetBlue customer posted on X: A $230 increase on a ticket after one day is crazy. Im just trying to make it to a funeral. The airline replied, suggesting trying cl…