The Official Collectibles Power Rankings: This Week’s Top 5
We have a lot of randomness to discuss this week. So we’re introducing the first official COLLECTIBLES POWER RANKINGS brought to you by Mantel’s Mail Day (Tagline: “We’ll eventually get you all to love Leaf”). This is kind of like “what I’m buying” but David Gonos does that now so we’re pivoting out of respect and love!
On to the ranks! 1. The Coca Cola/Panini World Cup collaboration (last week: NR).
It should surprise no one here that I got served an Instagram ad last week for the Panini/Coca-Cola crossover, where the iconic World Cup stickers are attached to the inside of Coke labels . I immediately announced to the house that we needed unsalted butter and ran out to my local grocery store (nothing there yet), a SECOND grocery store (nothing there yet), and Target (an empty shelf that I assumed meant they had sold out but it turns out they just hadn’t stocked them yet): Image Credit: J. R.
Fickle According to Coca Cola and Panini, they’ve printed 1 billion stickers: So these are essentially worthless. But still fun. And props to whoever came up with this genius idea ( from the official Coca-Cola page ): Peel off the sticker from the label and place it onto the dedicated Coca‑Cola page within the 2026 Panini FIFA World Cup™ sticker album.
In other words, if you’re one of those sticker collectors who HAS to finish off your album, you’re going to actually need all the Coke stickers, too. Also… kudos to Coca-Cola in general. This is one of those fun promotions that will probably sell a ton of soda because it’s simply big dumb fun.