The Bengali factor: Jhalmuri, Durga Puja and other strategies in West Bengal's battle for power
By ET Online••The Times of India
West Bengal Election 2026: Polls in the state are a battle of narratives. Parties are using food and cultural symbols to connect with voters. The TMC emphasizes Bengali identity, while the BJP seeks to broaden its appeal.
Both are navigating a complex elector…
When Prime Minister Narendra Modi stopped at a local shop, selling "jhalmuri" in West Bengal's Jhargram, he was trying to fight against a narrative that has been built about the BJP in the border sta…