Dana White and Eddie Hearn will never fight each other — stop giving their egos attention
Here’s a novel idea: Why don’t we keep the fighting to the fighters?
“I want to do it,” Eddie Hearn told an iFL TV reporter on Friday in response to a question regarding a potential fight with rival Zuffa Boxing promoter and UFC CEO Dana White . And the result of this direct fight acceptance from the 46-year-old who has never boxed professionally in his life to the 56-year-old who has never boxed professionally in his life? Online hysteria.
Over the weekend, it hardly took a degree in research to stumble across mock-ups of the two promoters squaring off in staged faceoffs, or AI-generated clips of them trading punches inside a ring somehow sturdy enough to carry the weight of both egos. Consider this your mercy ruling: I’ll spare you the evidence of that particular slop. One particular account with a sizable following also claimed that Hearn and White had agreed to an August 22 bout under the Misfits Boxing banner inside Las Vegas’ Meta Apex.
B. S, of course, but we’re in the business of clicks. I get it: Page 1 of the “How To Be A Boxing Promoter Handbook” will tell you it’s all about making noise and headlines — your voice is your tool, your weapon.
But we are on a slippery slope into muddied territory. These voices should be used to sell their fighters. Tell the world how great they are.