Small screens, big stakes: Startups bet on agility as media giants enter microdrama space
By Lata Jha••Livemint
As Amazon and JioHotstar deploy massive capital into vertical short-form content, nimble early-movers are doubling down on niche IP and hyper-fast iteration to survive an inevitable market consolidation.
Legacy platforms can theoretically commission hundreds of titles simultaneously just by activating their existing production-house networks. However, the microdrama format does not reward massive per…