Pro Football Focus weighs in on Falcons drafting Zachariah Branch

The Falcons have added much-needed depth to their receiving corps by selecting former Georgia wide receiver Zachariah Branch. The USC-turned-Georgia product spent just one season in Athens with his previous two years in Southern California. However, his best season came with the Bulldogs in 2025.

The addition of Branch brings much needed speed to the offense, and Pro Football Focus agrees, but they also say he leans too heavily on this speed to define his game. "Branch is a likely Day 2 pick due to his rare, difference-making athleticism," wrote PFF. "However, he relies heavily on speed and must continue to refine the nuance and technique in his route running to avoid being limited to a special teams role.

" Branch was ranked as the No. 75 on PFF's big board, and his selection by the Falcons was a nice mix of value and need in Round 3. During his time with Georgia, Branch totaled 811 yards with six receiving touchdowns on 81 receptions.

With Southern California, he totaled 823 yards over two season with just three touchdowns on 78 receptions combined. With the Falcons, Branch should be the second receiver behind Drake London, who offers a completely different skill set. This article originally appeared on Falcons Wire: Falcons draft WR Zachariah Branch: PFF breaks down 3rd round pick