Is Nike’s Next Focus an Expanded Presence in Team Sports?
By Vicki M. Young••WWD
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation of Nike Running.
Now that Nike Running appears on track, Nike Inc. looks to be focusing on team sports to grow its presence in other categories. This month, Nike entered into exclusive talks with the UEFA (Union of …