Sports startups cash in on India’s everyday athlete economy boom
By Tanishka Dubey••The Times of India
A surge in sports participation is fueling a boom in platforms for everyday athletes. Startups are making it easier to book courts and find teams for sports like tennis and pickleball. Investor interest is strong, with significant capital flowing into the sec…
A growing number of people are turning to sports as a regular social and fitness habit, fuelling a boom in startups serving the everyday athlete economy that accelerated after Covid. These platforms …