OU women's basketball hires first general manager Jared Boyd
Oklahoma women's basketball hired Jared Boyd as its first general manager, a new role focused on roster management and NIL strategy.
NORMAN — Oklahoma women's basketball is adding a new layer to its infrastructure, hiring Jared Boyd as the program's first general manager, the school announced Thursday. Boyd arrives in Norman after spending the 2025-26 season as general manager at Texas Tech and five previous years as the program's chief of staff, bringing more than a decade of experience in roster construction, basketball operations and personnel strategy. At OU , Boyd will oversee roster management and player acquisition, NIL and revenue-sharing strategy, recruiting operations, analytics and player valuation, and retention efforts — a role designed to centralize the modern roster-building demands of high-major women's basketball.
The hire is part of a broader structural investment by the university as it continues to adapt to an evolving college athletics landscape. “As we continue to invest in our women’s basketball program, it’s essential we evolve the way we operate to position our team for championship-level competition," OU athletic director Roger Denny said in a statement. "Adding a general manager is a key part of that vision.
"Jared has been an integral part of a successful program. His understanding of roster management, organizational strategy and player support will be instrumental as we move forward. " More: OU women's basketball lands Isimenme Ozzy-Momodu in transfer portal from Maryland Boyd played a central role in roster construction at Texas Tech, helping to build a 2025-26 team that finished 25-7, opened the season 19-0 and reached the NCAA Tournament second round.
He also directed NIL allocation strategy and developed a centralizes personnel system known as "Command Center" to streamline recruiting and evaluation. Before becoming general manager, Boyd serves as Texas Tech's chief of staff, overseeing basketball operations including travel, fundraising, recruiting operations and NIL planning. Over six seasons in Lubbock, the Lady Raiders won 109 games with three postseason appearances, including their first NCAA Tournament victory since 2005 and a tie for fourth in the Big 12 in 2025-26.
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