How AI Agents Can Sweep Fragmentation, Frustration, and Fraud Out of CTV
By https://www.streamingmedia.com/Authors/10566-Ian-Maxwell.htm••Streamingmedia.com
By learning to recognize viewing behaviors that mirror a genuine television experience, agentic systems can distinguish between professionally produced, big-screen content and video that only fits the category with the most loose and generous definitions.
F. Scott Fitzgerald’s famous quote about “first-rate intelligence” unfortunately meets cynical reality when it comes to the world of programmatic-led advertising. Holding two opposing ideas in your h…