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Stephen and Ayesha Curry are coming for the sports drink market—and their kids were the first focus group

By Sheryl EstradaFortune

In an interview with Fortune, the Currys explain why they jumped at the chance to work on a Michelle Obama-backed healthy sports drink Plezi Hydration.

Stephen and Ayesha Curry are globally famous and could probably get, well, pretty much anyone to pick up the phone. But when they needed just the right audience to taste test whether a nutritious spo…