Dunkin’ Temporarily Renames Donut in Support of NBA Team: See What Classic Flavor is Changing

Dunkin Donuts dozen Credit: XAMAX\ullstein bild via Getty NEED TO KNOW Dunkin’ has renamed its Boston Kreme donut to “Philly Kreme” at select Philadelphia locations during the NBA playoffs The temporary name change, effective April 19, supports the Philadelphia 76ers as they face the Boston Celtics in the first playoff round Dunkin' elaborated further on its show of support for the Philadelphia NBA team in a statement Dunkin’ is picking sides! That’s right: With the 2026 NBA playoffs underway, the coffee chain is backing the Philadelphia 76ers with a menu change. In a show of support for the Pennsylvania team, which is currently battling the Boston Celtics in the first round of the playoffs, Dunkin’ is tweaking the name of a staple donut: the Boston Kreme.

As of Sunday, April 19, select locations in Philadelphia have renamed the donut the “Philly Kreme” in an effort to back the 76ers. Celtics fans and Boston Kreme lovers need not fret, however, as the classic, cream-filled donut is not changing — just its name. Plus, the name change is only temporary, Dunkin' confirmed in a statement obtained by PEOPLE.

A Dunkin' Donuts store on August 23, 2024 in Oceanside, New York. Credit: Bruce Bennett/Getty The Philly-forward rebrand kicked off on Sunday as the 76ers took on the Celtics in the teams’ first 2026 playoff game. Though the 76ers lost the first postseason matchup 123-91, they came back with a vengeance on Tuesday, April 21, defeating the Boston team 111-97.

The NBA teams will face off next on Friday, April 24, in the third of several more first-round games. The Philly Kreme donuts will be available at select stores as the Celtics-76ers postseason showdown continues, according to NBC Philadelphia . In a statement to the Philadelphia outlet, Dunkin' said despite the new moniker, the chocolate-iced confection will be "the same kreme-filled classic, just with a name Philly fans can get behind.