The PGA Tour have missed a big Bryson DeChambeau and Jon Rahm trick at the Zurich Classic
The PGA Tour and LIV Golf are still at loggerheads nearly four years after the latter’s inception. During that time, the PGA Tour has gone from strength to strength, while LIV Golf has simply failed as a product.
Photo by WIKUS DE WET / AFP via Getty Images The PGA Tour and LIV Golf are still at loggerheads nearly four years after the latter’s inception. During that time, the PGA Tour has gone from strength to strength, while LIV Golf has simply failed as a product. As a result, the fledgling golf league faces a very uncertain future.
Rumors started to swirl last week about LIV Golf ‘s long-term viability and the PGA Tour hierarchy must have been relishing the uncertainty faced by their rivals. The likes of Bryson DeChambeau and Jon Rahm face the prospect of not having a tour to play on next season. Photo by Sarah Reed/Getty Images LIV Golf was plunged into ‘total anarchy’ last week, when it was claimed that Saudi Arabia’s PIF could cut their financial support of the league at the end of the 2026 season.
However, LIV Golf CEO Scott O’Neil rejected those claims , suggesting that the league is in a very strong position. With all of the rumors swirling, the PGA Tour have seemingly missed a real opportunity to create a huge storyline this week. PGA Tour missed Zurich Classic trick with Jon Rahm and Bryson DeChambeau Rahm and DeChambeau are the two biggest stars on LIV Golf, by quite some margin as well.
It’s fair to say that both players hold box-office status in the professional game, especially the American. And it’s fair to argue the point that a seriously big marketing opportunity has just been missed by the PGA Tour. The PGA Tour should have made a one-time offer to LIV golfers Rahm and DeChambeau to play as a team in the Zurich Classic of New Orleans.