2026 FIFA World Cup projected to provide $850 million in US advertising revenue
The 2026 FIFA World Cup is projected to generate approximately $850 million in advertising revenue for FOX Sports and Telemundo, almost double the amount generated during the 2018 tournament in Russia
Broadcasting the 2026 FIFA World Cup could net FOX Sports and Telemundo just shy of $1 billion -Credit:Robbie Jay Barratt - AMA/Getty Images Broadcasters are set to receive a substantial financial boost from the 2026 FIFA World Cup. Games in the quadrennial tournament will be staged across the United States, Mexico, and Canada, with numerous cities throughout these nations serving as host venues. Across the month-long spectacle, FOX Sports and Telemundo will be broadcasting games in the United States in English and Spanish, respectively.
The potential financial impact of the World Cup on FOX and Telemundo has now come to light, with figures expected to approach $1 billion. This latest update follows confirmation that spectators attending World Cup matches in New Jersey and New York will be required to pay in excess of $100 in transportation costs. José Mourinho refuses to guarantee Benfica future amid links to Real Madrid return Xavi Simons makes Tottenham fanbase admission following brutal Brighton draw FOX Sports and Telemundo have the broadcasting rights for the tournament in the U.
S. -Credit:David Buono/Icon Sportswire via Getty Images According to Sportico's Anthony Crupi , this year's edition of the prestigious tournament is projected to generate approximately $850 million in advertising revenue for FOX Sports and Telemundo combined. That figure represents an increase of more than $400 million compared to the most recent summer World Cup.
In 2018, the tournament staged in Russia was reported to have generated $384. 3 million, though it is worth noting that the United States failed to qualify for that edition of the competition, as per The Mirror US . American sentiment towards Russia at that time may also have contributed to that particular tournament attracting fewer viewers than previous editions.