OKC's NBA Playoff shirt tradition still takes Thunder fans by storm
What started as a community engagement mission over a decade ago has now become a staple of the OKC Thunder's NBA Playoffs tradition.
When the Oklahoma City Thunder made it to its first playoff run in 2010, the organization posed a question: How can we bring fans together? At the time, the OKC Thunder's Fan Development team thought a crowd of matching T-shirts might be a one-time deal to solidify the community going into that first appearance. They never thought it would be as big as it turned out to be, nor that they would still be doing it over a decade later.
But in 2026, with an NBA Championship under their belt, the Thunder organization still places a complimentary, exclusive shirt in every seat at the Paycom Center during playoff games. On Sunday, as the Thunder players walked into the arena for the first round, they could see a sea of blue in the stands. Fans were wearing the first design of this season's playoffs: a simple, blue shirt with "House of Thunder" written in a large font.
More: When will 2025-26 NBA awards be announced? Schedule set for most winners The Thunder's Fan Development team works with the Oklahoma Shirt company to create each shirt from designs created internally by a team of graphic artists. Each time fans walk into the arena, they see a different design.
"It's not that we hold on to any T-shirts and recycle them," said Jennifer Watson, Thunder director of community engagement. "It's a whole new process every single home game. " After the idea came the logistics.
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