The World Cup is set to lift demand for digital out-of-home spending
By Sam Bradley••Digiday
As buyers worry over high streaming prices and digital saturation, digital out-of-home firms angle for a greater spend during the World Cup.
The club soccer season hasnt yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup.Carmaker Hyundai, for example, is ramping up to the soccer tourn…