The ESPNification of marketing and rise of sitcom influencers
By Jaskaran••Substack.com
On the case for brand-building, punditery vs. sitcom influencers, monoculture, and the rest is marketing at its worst and well, much worse.
Last year, I published a post titled The Contentification of Marketing, which, although it got a very positive response, wasnt a clear answer to how audiences, brands, and marketers themselves should…