Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes
•Japan Today
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. PepsiCo, Gatorade’s parent company, said Thursday that the brand wants to broaden its reach to non-athletes who are looking for …
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: Its no longer focusing primarily on athletes. PepsiCo, Gatorades parent company, said Thursday that the brand want…