Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, ‘Complete Evolution’ of Pluto
By Lucas Manfredi••TheWrap
"We're going to use data and technology to bring forth the real value of this asset that I don't think our industry has seen yet," Jay Askinasi tells TheWrap ahead of the media giant's upfront dinners The post Paramount Revenue Chief Teases Streaming Advertis…
When Paramount Skydance makes its upfront pitch to advertisers in Los Angeles on Thursday evening, CEO David Ellisons streaming convergence project is expected to be front and center alongside its ne…