Getting shirty: Bayern Munich shirt sales in Colombia surged thanks to Luis Diaz
FC Bayern reaping the fruits of its worthwhile investment
MADRID, SPAIN - APRIL 07: Luis Diaz of Bayern Munich celebrates after scoring his team's first goal during the UEFA Champions League 2025/26 Quarter-finals First Leg match between Real Madrid C. F. and Bayern Munich at Bernabeu stadium on April 07, 2026, in Madrid, Spain.
(Photo By Oscar J. Barroso/Europa Press via Getty Images) | Europa Press via Getty Images Bayern Munich is enjoying the fruits of Luis Diaz, being one of the rare occasions that a staggering transfer fee (in Diaz’s case, 75 million euros) was a great investment. It’s all coming back to Bayern, though, as a specific fanbase is showing their support for the club.
Abendzeitung journo Kilian Kreitmair (as captured by X account @iMiaSanMia ) reported that Bayern has seen a staggering 400% increase in shirt orders from Colombia since the transfer of Luis Díaz. Visitor numbers to the club’s online shop in the country has risen by 200%. This puts Díaz among the top five Bayern players globally in terms of shirt sales this season.
Colombia is currently FC Bayern’s fastest-growing market. The club is leveraging this enormous marketing potential, with the winger being used as a brand ambassador, particularly on the club’s Spanish speaking channels. Lucho has been one of the key players for the Bayern machine this season, averaging almost a goal/assist per game.