Embattled LIV Golf to make 'surprise' changes: CEO
LIV Golf is preparing to make structural changes that "might surprise some people," CEO Scott O'Neil said Thursday, as the embattled breakaway league scrambles to fend off rumors it could soon collapse without Saudi funding.O'Neil said Thursday that the LIV Golf tour would "probably" have to raise money.
CEO Scott O'Neil said the LIV Golf tour would 'probably' have to raise money (Justin Casterline) LIV Golf is preparing to make structural changes that "might surprise some people," CEO Scott O'Neil said Thursday, as the embattled breakaway league scrambles to fend off rumors it could soon collapse without Saudi funding. Multiple outlets this week reported that Saudi Arabia's sovereign wealth fund will shortly stop bankrolling the divisive league, which has spent billions to lure top golfers away from the traditional PGA and DP World tours. The league has said its current season will continue "full throttle," and this week's Mexico City tournament began Thursday as planned, although coverage was hit with a lengthy broadcast blackout due to local power outages.
"I talked about some structural changes. They're coming," said O'Neil, in an interview broadcast during the Mexico City event. "You can ask just about the 50 people I met in Augusta," he said, referring to last weekened's Masters venue.
"I rolled out the plan. We have one, and it is... It might surprise some people.
" The Saudi-backed tour, which features major winners including Bryson DeChambeau and Jon Rahm, and a focus on faster, geographically diverse and team-oriented competitions, has bitterly divided the world of golf since its 2022 launch. Seeking to tap into markets beyond the United States, it has attracted strong crowds to tournaments in countries including Australia and South Africa, but has struggled to bag lucrative television deals. The Saudi wealth fund is estimated to have spent around $5 billion on LIV Golf.