Fans divided over club's season ticket price hike

Ipswich Town said its fan advisory board was consulted during the pricing process [PA Media] A football club that is on the brink of promotion to the Premier League has divided fans' opinions after significantly raising its ticket prices. Adult season tickets at Ipswich Town Football Club will cost about 12% more next season, whether the club remains in the Championship or gets promoted. The club has frozen season ticket prices for under-12s for the third year, and said adult tickets would be cheap compared to other Premier League clubs.

Fans on social media called the decision "outrageous" and "shameful", while others said it was "understandable" and they were "more than happy" to pay. The Tractor Boys are currently second in the Championship and eyeing promotion back to the Premier League [PA Media] The club was last promoted to the top flight in 2023, for the first time in 22 years, but were relegated last season. In comments under the season ticket renewal announcement on X, one fan accused the club of "exploiting loyalty" and another said Ipswich was "fleecing the fans".

However Sandra Cuningham, a fan of 44 years, said: "I still think compared to some, it's pretty reasonable. " She said: "If we are promoted, you would have four fewer games [in the Premier League], but you're paying for a superior product. You could be watching Arsenal, not Lincoln or Stockport.

"I'm desperate for my club to do well. Clubs have to comply with rules about profit and financial sustainability. " She added: "Nobody ever likes a price increase - we have a cost-of-living crisis, so I hope it doesn't stop people renewing.