Duracell Taps Lionel Messi to Power Promotions During World Cup
By Brian Steinberg••Variety
Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launching a new campaign featuring soccer champion Lionel Messi, wh…
Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launch…