With PIF reportedly exiting LIV Golf, is tennis next
PIF is reportedly ending its involvement in LIV Golf by the end of the year. LIV Golf, which lured away some of the world’s best PGA golfers with huge sums of money, has been riddled in controversy since it began…
PIF is reportedly ending its involvement in LIV Golf by the end of the year. LIV Golf, which lured away some of the world’s best PGA golfers with huge sums of money, has been riddled in controversy since it began in 2022. However, golf is not the only sport with heavy PIF influence.
In the past five years, PIF has immersed itself in professional tennis . Are those relationships in jeopardy also? MORE: Where is former WTA World No.
1 and Grand Slam champion Victoria Azarenka How PIF became entwined in ATP and WTA Tours PIF stands for the Saudi Arabian Public Investment Fund. It has been in existence since the 1970s. On the ATP and WTA Tours, PIF is the naming partner for the player rankings, updated weekly throughout the 11-month tennis season.
PIF will host its first ATP Masters 1000 level tournament in Saudi Arabia beginning in 2028. The Six Kings Slam, an ATP exhibition also held in Saudi Arabia, featuring six of the top names in tennis, concluded its second year in 2025 with a record setting purse of $6 million. ( Jannik Sinner defeated Carlos Sinner in both the 2024 and 2025 editions.