Union Berlin Promoted Marie-Louise Eta. Every C-Suite Should Notice
A look at why Marie-Louise Eta’s historic role at Union Berlin is a masterclass in leadership, inclusive talent pipelines, and the soaring value of women’s elite sports.
BERLIN, GERMANY - JANUARY 28: Marie-Louise Eta, Interim Head Coach of 1. FC Union Berlin, looks on during the warm up prior to the Bundesliga match between 1. FC Union Berlin and SV Darmstadt 98 at An der Alten Foersterei on January 28, 2024 in Berlin, Germany.
(Photo by Maja Hitij/Getty Images) Getty Images When Union Berlin named Marie-Louise Eta as head coach on April 12, the internet went wild with adjectives. The first woman ever to lead a men’s team in Europe’s top five leagues, the headlines practically wrote themselves. But the real story here isn’t about adjectives, or even these moments of hard-won glory.
It is about sequence, and why it took a crisis to see what was already there. Crisis Management: Why Internal Promotion Trumps External Searches In sport, just like in business, when the stakes are sky high, there’s no room for hypotheticals; the consequences are too sharp. For Union Berlin, those consequences had arrived.
The team had picked up two wins out of 14 matches, relegation encroaching week by week. So, when they made the decision to fire Steffen Baumgart, they did not conduct an external search. Instead, they promoted the 34-year-old already doing the job.
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