NBA broke viewership records in 2025-26 season. How many tuned in?
Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.
The 2025-26 NBA regular season is officially in the books and it was one that was well-watched. NBC Sports' NBA coverage began with a record-setting night with "NBA Tip-Off" on Oct. 21, marking the return of the nostalgic broadcast partner .
The season started with the first opening night double-overtime game in 20 years, a matchup between the Houston Rockets and Oklahoma City Thunder , who kicked things off with their championship ring ceremony. It was the largest "NBA Tip-Off" doubleheader audience since 2010, not including 2011 opening games on Christmas holiday. The doubleheader maintained an average of 5.
6 million viewers across NBC and Peacock. Here's a look at the season highlights for viewership, attendance, digital and social numbers during the 2025-26 NBA season: NBA 2025-26 regular-season viewership A total of 170 million people in the United States watched NBA games across ABC, ESPN, Amazon Prime Video, NBC, Peacock and NBA TV through the regular season. It was the most-watched NBA season in 24 years.
Viewership was up 86% compared to the 2024-25 regular season, according to the league. NBA games across ABC, ESPN, Amazon Prime Video, NBC and Peacock averaged 1. 78 million viewers.
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