Badgers name interim AD after Chris McIntosh’s departure
The Badgers have an interim Athletic Director in place.
Marcus Sedberry, deputy athletic director/chief operating officer for Wisconsin Athletics, is shown during the program recognizing donors for the Kellner Center Athletic Center at UW-Madison in Madison, Wisconsin. The estimated cost of the project is $285 million. Ted and Mary Kellner are major donors.
| Mark Hoffman/Milwaukee Journal Sentinel / USA TODAY NETWORK via Imagn Images The Wisconsin Badgers athletic program saw some unexpected news over the weekend, as Athletic Director Chris McIntosh announced his resignation to take a role at the Big Ten. The former Badgers football player is accepting a role as the Big Ten’s Deputy Commissioner for Strategy, commissioner Tony Petitti announced on Monday, which is a newly created role by the conference for McIntosh. In the role, McIntosh will directly report to Big Ten Commissioner Tony Petitti.
The move is a major change for the Badgers, as McIntosh had been Wisconsin’s Athletic Director since 2021 and had been with the athletic department since 2014. With McIntosh leaving, the Badgers have named an interim director: Deputy Athletic Director Marcus Sedberry. Sedberry has taken on quite a few roles at Wisconsin.
He has been the Deputy Athletic Director and Chief Operating Officer for Wisconsin Athletics since 2022 after coming over from Baylor, where he was the Senior Associate Athletic Director from 2017-22. In February of 2025, Sedberry was also appointed the general manager of Wisconsin Athletics, and has been more involved with the football team from a front office perspective. Here’s what his UW Athletics bio reads: “As Deputy Athletics Director and Chief Operating Officer (COO) at the University of Wisconsin, Marcus oversees the day-to-day administrative and operational functions of a department with more than 350 staff members, providing leadership across strategic planning, facilities and capital projects, personnel development, budget planning, sport administration, academic and career services, health and performance, leadership and inclusion, compliance, event management, internal communications, alumni relations, government relations, and campus partnership.