Early LA Olympics ticket buyers express shock, frustration

Aaron Sadler, communications director for the City of Little Rock, Arkansas, knows how to make a point. For example, on buying marquee tickets for the 2028 Olympics in Los Angeles, he said, “I suppose I’d have to take out a loan and sell a kidney. ’’ Sadler, 49, has joined the chorus of shock and frustration over a presale ticket process marked by low inventory and high prices, according to Sadler and people sounding off online.

The price of four tickets to the Opening Ceremony for “OK’’ seats: $10,418. 52, according to a screenshot on social media of the LA28 online checkout cart posted on X by @albertobelli. Wrote Belli, “Guess I’m watching from the couch.

’’ A scarcity of less expensive tickets for some events led to sticker shock. SwimSwam reported April 10 tickets to the Opening Ceremony still were available -- starting at $4,961. 20 apiece.

And tickets still were available for swimming prelims -- for $1,116. 27, according to SwimSwam. The highest price for non-couch seats at premiere events will exceed $5,000.