basketball

NBA regular season viewership at highest numbers in 24 years

•Yahoo Sports

170 million people in the U.S. watched NBA games this season, and NBC's Sunday Night Basketball has been a huge hit.

The NBA returned to NBC Sports this year, and it felt like the pinnacle of the league again in more ways than one — record numbers of fans were tuning in for games. More than 170 million people in the United States tuned in and watched regular-season NBA games this season across their partners — ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV — the most in 24 years the league announced. That number is up 86% compared to last season.

ABSOLUTE CHILLS. Cue up Roundball Rock … the NBA is BACK on NBC and Peacock. pic.

twitter. com/bd745aFqMg — NBA on NBC and Peacock (@NBAonNBC) October 21, 2025 Those numbers rang true at NBC: • Sunday Night Basketball averaged 3. 4 million viewers this season, making it the most-watched Sunday NBA package in 13 years (excluding Christmas Day games) as well as the most-watched NBA window since the 2015-16 season.

• Coast 2 Coast Tuesday averaged 2. 6 million viewers, up 99% vs. the comparable games last year.