JCPenney’s ‘Inside Lane’ Campaign Spotlights Women in Basketball
By David Moin••WWD
The middle-American department store chain is seizing upon the growing popularity of women's basketball to promote its accessibly-priced fashion.
JCPenney‘s newest marketing campaign looks like a slam dunk. Seizing upon the rapidly growing popularity of women’s basketball, the retailer launched “Inside Lane,” a marketing campaign featuring fi…