Lakers' Bronny James applied for a trademark — but was denied for one reason
Bronny gets rejected in this pursuit.
Lakers' Bronny James applied for a trademark — but was denied for one reason originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . Bronny James and Nike were pursuing a trademark for his B9 logo.
It's been denied. ESPN's Michael Rothstein reported the news on Tuesday, a bummer bit of news for the Los Angeles Lakers ' second-year player who is also the son of the legendary LeBron James. The problem for Bronny is that there's already a "B9" trademark that exists.
Back9 Golf Apparel is a company in Austin, Texas that already has the trademark under a clothing and apparel application. That trademark was officially registered in 2022, according to Rothstein. "The marks are similar in appearance, sound and commercial impression," attorney P.
Scott Craven wrote in his refusal letter to Nike, according to ESPN. "In addition, the marks are essentially phonetic equivalents and, thus, sound similar. " MORE: Nikola Jokic proves once again there's no one like him This is what Bronny's logo looks like: The trademark application for Bronny James’ “B9” logo under Nike has been denied, per @mikerothstein “The USPTO turned down the application because examining attorney P.