Cooper Flagg finishes top-10 in jersey sales after stellar rookie year
Despite his status as a rookie, Cooper Flagg topped former MVP award winners in jersey sales during the 2025-26 NBA season.
Former Wooden Award winner and collegiate basketball star at Duke , Cooper Flagg took the NBA by storm during the 2025–26 campaign, finishing in the top 10 in jersey sales. Flagg did it all for the Dallas Mavericks throughout the season, putting together a 51-point game and surpassing rookie records set by NBA legend LeBron James. Due to his stardom and his fanbase from college, Flagg finished as the ninth highest-selling jersey for the 2025-26 season, despite his rookie status.
This ranked him ahead of former MVPs like Nikola Jokic and Kevin Durant. Flagg was the second Duke player on this list, as Jayson Tatum of the Boston Celtics also broke the top 10 (seventh). This article originally appeared on Duke Wire: Cooper Flagg finishes top-10 in jersey sales after stellar rookie year