MVP interested in promoting MMA 'over the long term' after Rousey vs. Carano
Most Valuable Promotions could be in it for the long haul when it comes to staging mixed martial arts events.
Most Valuable Promotions could be in it for the long haul when it comes to staging mixed martial arts events. Of course, much will hinge on the company’s May 16 debut: Sports Business Journal and admitted that the promotion is interested in MMA beyond one-off events. “I think a lot of it depends on May 16, right?
” Bidarian said. “We’re putting a lot of fire power, star power, distribution to the event. If it works, and I’m very confident it will work, yes -- MVP will be involved in MMA over the long term.
” Netflix will provide MVP will a significant platform for its debut event. The Jake Paul vs. Mike Tyson bout on Netflix, for example, reportedly drew more than 100 million viewers to the streaming platform.
Bidarian believes the Rousey vs. Carano card can have a similar impact in MMA. Plenty of Interest “[Netflix is] really a difference maker in being able to stand up a product that can be viewed as top-tier distribution and exposure for the athletes, so May 16 will be tell-tale in terms of what’s possible,” Bidarian said.