Neville's Overlap buys Goldbridge's YouTube channels
The Overlap, which was founded by former United defender Neville in 2021 and produces podcasts, videos, and social content, has paid an undisclosed seven-figure sum for the two channels. "We are building what we believe will become one of the most exciting independent football communities in the world - one that gives fans direct, personality-led content," said Neville, who is the executive director of The Overlap. "The United Stand and That's Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market.
" The deal also includes all other social media platforms linked to The United Stand and That's Football. Across TikTok, Instagram, X and Facebook, the United Stand has a combined 4. 4m followers, while That's Football has nearly 350,000.
In the announcement of the deal, the Overlap said Goldbridge's channels will undergo "significant editorial expansion" under their ownership. It said it will introduce a new Stick to United strand which features former players and journalists, alongside a daily news show called Daily United. Goldbridge, whose real name is Brent di Cesare, said: "I've spent the last 10 years building The United Stand for Manchester United fans and That's Football for all fans, and I'm prouder of that than anything I've ever done.
"This deal is about what comes next. The Overlap has the ambition, the credibility, and the resources to help me take what I do to the next level. " Neville has previously criticised Arsenal-dedicated fan YouTube channel ArsenalFanTV, labelling it as "embarrassing" after fans on the platform berated former manager Arsene Wenger following a 3-1 defeat by Chelsea in 2017.
The ex-England defender's comments led to Twitter spat between him and ArsenalFanTV, and he later appeared in an interview on the channel to clarify his views. Clips from Goldbridge's videos often go viral online for his outlandish reactions and controversial football opinions. Last year, the 47-year-old became one of the first content creators to secure live rights for top-flight European football.