Gary Neville’s The Overlap buys Mark Goldbridge’s Man United YouTube channel
The historic deal was announced on Tuesday morning
Gary Neville’s The Overlap network has acquired Mark Goldbridge’s popular YouTube channels, a significant move in the independent football media landscape. Goldbridge’s 'United We Stand' is the largest Manchester United fan channel on YouTube, complemented by his 'That’s Football' platform for broader sports commentary. A press release from The Overlap confirmed Goldbridge’s channels have a combined audience of 3.
7 million viewers. Neville, The Overlap’s executive director, articulated the strategic vision behind the move. He stated: "We are building what we believe will become one of the most exciting independent football communities in the world – one that gives fans direct, personality-led content.
“The United Stand and That’s Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market. " Mark Goldbridge, left, has the largest Man United fan channel on YouTube (YouTube/The United Stand) Goldbridge launched The United Stand in 2014, which now boasts 2. 2 million subscribers.
Last August, he became one of the first content creators to secure live rights for a top-flight European league, screening 20 Friday night Bundesliga matches this season. Commenting on the deal, Goldbridge said: "I’ve spent the last 10 years building The United Stand for Manchester United fans and That’s Football for all fans, and I’m prouder of that than anything I’ve ever done. This deal is about what comes next.