general

Can Denza really establish itself as a luxury brand?

Autocar

As Denza prepares to hunt Porsche customers, we ask: is glitz and glamour enough to join the old guard? The BYD-owned Denza brand has thrust itself onto the European stage with a lavish launch event at the Palais Garnier in Paris. This cinematic, blockbust…

The BYD-owned Denza brand has thrust itself onto the European stage with a lavish launch event at the Palais Garnier in Paris. This cinematic, blockbuster-scale soirée marked its official entry into…